Our Brand Gets Moving

Our Public Relations team hit the road this year to present our new brand to high-profile journalists in six countries.

From New York and LA, to London ,Cape Town, Sao Paolo, Munich and Mexico City, seven memorable events were held at vibey locations in each city. Minute attention to detail was given to the décor and flowers, music, presentations and gifts, to bring the brand to life for this important audience across the globe.  

The amazing Wilderness crew, made up of Hadley Allen, Amanda Wilson, Lucy Lopez, Clara Del Castello, Kim Nixon, Gabi Gentil, Simone Strahle and Simon Stobbs tag-teamed at the various events, along with our international public relations agency representatives in each market.

One-on-one media meetings were also held during these trips, with lots of exciting updates and news shared from all our regions. The events were well attended and the media were blown away by all that is on the go at Wilderness.

“It was an exceptionally special lunch, talk, venue, gathering — thank you! The fact that they plan to double the land they’re conserving by 2030 is exciting and that they’re scaling their operations and expanding into Latin America… really exciting”. – Juliet Kinsman, sustainability expert and writer for Condé Nast Traveller.

“Wilderness’ event was truly inspiring. Their business model is exactly the type of story I hope to tell and/or pursue in my writing, and would love to move forward with any opportunities to experience first-hand”. – Danielle Bernabe, freelancer (Fortune, Condé Nast Traveler).

The pictures speak for themselves! See the below roundup of the events that took place from January to March around the world.  

New York City, The East Pole, 24 January

Los Angeles, Olivetta, 26 January

London, Spring, 31 January

Cape Town, Tryn at Steenberg Estate, 16 February

Sao Paulo, Cantaloup, 28 February

Munich, Seven Elohim, 1 March

Mexico City, Casa Hotbook, 7 March