Wayne Potgieter


Wayne Potgieter

Wilderness Head of Business Intelligence

Wayne joined Wilderness in 2022, taking on the challenge of leading the company’s Business Intelligence strategy. He comes with an impressive multi-tech background and has worked across a variety of industries. He looks forward to guiding Wilderness into the future.

Wayne joins Wilderness with the task of modernising the company’s approach to Business Intelligence, and future-proofing its business strategy into the next decade. This will include the evaluation of current technology systems and leading all future implementations.

Born and bred in Johannesburg, Wayne attended Monument High School before expanding his horizons on a gap year in the United Kingdom. His introduction to the travel industry was working in a 4-star hotel overseas as a housekeeper.

He returned home to South Africa in 2002, and began his data career studying COBOL Programming at the Luso Computer Institute. Wayne’s career spans various industries and he really enjoys helping people solve business problems with data. His career highlights since 2014 include roles as Head of Data at JUMO, Carbon, 4G Capital and Paystack.

Wayne excels at assisting companies to get the most out of their data. He enjoys sourcing, structuring and organising business information. He is extremely efficient and encourages automation to maximise staff efficiencies.

Wayne looks forward to being a part of the Wilderness team. “I am very excited to join Wilderness because of the people. I’ve heard many good things about the company culture, and I hope to make a personal contribution to help grow the business”, he said.