Passionate about hospitality, Ali looks forward to his next chapter at Wilderness. Responsible for the region’s operational processes, his focus is on delivering the ultimate guest experience, whilst optimising operational systems and capabilities in line with Wilderness’ strategic goals.

Ali grew up on the Kenyan coast in Mombasa. Destined to pursue a career in tourism, he studied Hospitality Management at Kenya Utalii College in Nairobi.

Ali brings with him over 18 years of industry experience. His hospitality journey began as a Trainee Manager for Sarova Hotels, before managing several city hotels in Kenya and ultimately progressing to Director of Operations for Sopa Lodges.

A highlight of his career was the successful opening of The Boma Hotel in Nairobi.

Ali was thrilled to join the Wilderness family in 2023 as he strongly believes, “Wilderness’ brand vision is aligned to my vision as an individual – to positively impact our wildlife and communities”. His focus is on enhancing our guest experience through authentic journeys and enhanced operational efficiencies.