Wilderness attends Luxury Lab global event in Mexico
Public relations and media relations play a huge role in getting our Wilderness story out to a global audience, and especially in luxury markets where we would like to develop and enhance our sales position.
We’re delighted to advise that our CEO Keith Vincent presented our Wilderness vision at Luxury Lab Global, the most acclaimed luxury brand and travel summit in Latin America, on 20 June at the Four Seasons Hotel in Mexico City.
This year’s Luxury Lab theme was Inclusive Exclusivity – Inclusion, Diversity, Gender Equality and Artificial Intelligence. Keith’s presentation topic was ‘Creating Unique Experiences in Nature and Promoting Environmental Tourism’, where he further entrenched what Wilderness is and why we exist.
On another proud note, Wilderness was presented with the Sustainable Destination award at the Luxury Lab event, recognising us as leaders in pioneering hospitality and conservation in Africa.
Before and after Luxury Lab, Keith was kept very busy conducting one-on-one interviews with an impressive media list, including Forbes Mexico, El Financiero and Food and Travel Magazine. Together with our partner in Mexico, Alure Agency, Wilderness’ goal is to further tap into luxury markets such as Mexico, as well as several countries in South America. Events such as Luxury Lab Global allow us to sit alongside and be acquainted with other renowned luxury brands. Keith’s time in Mexico proved a great success for Wilderness.